Value Driven Product Planning and Systems Engineering

• Main Authors: Cook, H. E. (Author), Wissmann, L. A. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London, 2007.
• Subjects: Engineering.; Production management.; Engineering design.; Automotive engineering.; Engineering economics.; Engineering economy.; Manufacturing industries.; Machines.; Tools.; Engineering Design.; Automotive Engineering.; Operations Management.; Engineering Economics, Organization, Logistics, Marketing.; Manufacturing, Machines, Tools.

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...

Table of Contents:

• Customer Value: A Key Financial Metric
• Assessing Value Using Surveys
• Analyzing Stated Choice Surveys
• Product Planning and Systems Engineering
• Value Speculation in a Stock’s Price
• Simulated Survey of Boston to Los Angeles Flights
• Analysis of a Multinomial Stated Choice Survey
• The Market for Hybrid and Diesel Mid-sized Sedans
• Revealed Values: Minivan Trends
• Effect of Market Dilution When Value Differs between Competitors
• Value of Interior Noise in a Luxury Automobile
• Quantifying the Trade-off between Acceleration Performance and Fuel Economy
• Value of Mustang Options
• Simulated Survey of Choice between Auto and Transit Bus Modes
• Assessing Relative Brand Value
• Value and Cost Benchmarking a Yogurt Market.