Inter-Organizational Culture Linking Relationship Marketing with Organizational Behavior /

• Κύριοι συγγραφείς: Larentis, Fabiano (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Antonello, Claudia Simone (http://id.loc.gov/vocabulary/relators/aut), Slongo, Luiz Antonio (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Organization.; Planning.; Leadership.; Marketing.; Business Strategy/Leadership.

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and...

Πίνακας περιεχομένων:

• 1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective
• 2. Inter-organizational Culture and the Cultural Perspectives
• 3. Development of Inter-organizational Culture: The Elements
• 4. Promoting an Inter-Organizational Culture
• 5. Conclusion.