Inter-Organizational Culture Linking Relationship Marketing with Organizational Behavior /

• Main Authors: Larentis, Fabiano (Author, http://id.loc.gov/vocabulary/relators/aut), Antonello, Claudia Simone (http://id.loc.gov/vocabulary/relators/aut), Slongo, Luiz Antonio (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Edition: 1st ed. 2019.
• Subjects: Organization.; Planning.; Leadership.; Marketing.; Business Strategy/Leadership.

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and...

Table of Contents:

• 1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective
• 2. Inter-organizational Culture and the Cultural Perspectives
• 3. Development of Inter-organizational Culture: The Elements
• 4. Promoting an Inter-Organizational Culture
• 5. Conclusion.