Applying Behavioural Science to the Private Sector Decoding What People Say and What They Do /

• Main Author: Rubinstein, Helena (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Subjects: Industrial psychology.; Personality.; Social psychology.; Community psychology.; Environmental psychology.; Economics-Psychological aspects.; Motivation research (Marketing).; Industrial and Organizational Psychology.; Personality and Social Psychology.; Community and Environmental Psychology.; Economic Psychology.; Consumer Behavior.

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to...