Social Commerce Consumer Behaviour in Online Environments /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Boardman, Rosy (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Blazquez, Marta (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Henninger, Claudia E. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Ryding, Daniella (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Motivation research (Marketing).; Internet marketing.; Customer relations-Management.; E-business.; Electronic commerce.; E-commerce.; Consumer Behavior.; Online Marketing/Social Media.; Customer Relationship Management.; e-Business/e-Commerce.; e-Commerce/e-business.

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore...