Case Studies on Social Marketing A Global Perspective /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Galan-Ladero, M. Mercedes (Editor, http://id.loc.gov/vocabulary/relators/edt), Alves, Helena M. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Management for Professionals,
• Subjects: Marketing.; Nonprofit organizations.; Social responsibility of business.; Entrepreneurship.; Non-Profit Organizations and Public Enterprises.; Corporate Social Responsibility.

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations,...