Digital Entrepreneurship in Sub-Saharan Africa Challenges, Opportunities and Prospects /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Taura, Nasiru D. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Bolat, Elvira (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Madichie, Nnamdi O. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Palgrave Studies of Entrepreneurship in Africa,
• Θέματα: Entrepreneurship.; International business enterprises.; Africa-Economic conditions.; Management.; Industrial management.; Leadership.; Internet marketing.; African Business.; Innovation/Technology Management.; Business Strategy/Leadership.; Online Marketing/Social Media.

This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with op...

Πίνακας περιεχομένων:

• Introduction
• 1. Introduction to African Digital Entrepreneurship; Nasiru D. Taura, Elvira Bolat and Nnamdi O. Madichie
• 2. Innovation Hubs in Africa: What Do They Really Do for Digital Entrepreneurs?; Nicolas Friederici
• 3. Renegotiating Legitimacy in the Digital Age: Insights from Nigeria; Nasiru D. Taura, Obiajulu Christopher Ede and Oladokun Ogunniyi
• 4. The African New Media Digital Revolution: Selected Cases from Nigeria; Elvira Bolat
• 5. The Impact of New Media (Digital) and Globalisation on Nollywood; Nnamdi O. Madichie, Dele O. Ajakaiye and Vanessa Ratten
• 6. Shifting Cultural Capital: Kenyan Arts in Digital Spaces; Paula Callus
• Part V. Inclusive Technology: Gender Inequality, Poverty and Digital Ecosystems
• 7. Technopreneurship: A Discursive Analysis of the Impact of Technology on the Success of Women Entrepreneurs in South Africa; Bridget Irene
• 8. The Nature of Corporate Digital Agricultural Entrepreneurship in Ghana; George Acheampong
• 9. Agri-tech Opportunities at the Bottom of the Pyramid: How Big Is the Opportunity and How Little Has Been Exploited? Selected Cases from Nigeria; Ali Mihammad Garba.-10. What Next for Digital Entrepreneurship in Sub-Saharan Africa?; Nnamdi O. Madichie, Nasiru D. Taura and Elvira Bolat.