Nordic Consumer Culture State, Market and Consumers /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Askegaard, Søren (Editor, http://id.loc.gov/vocabulary/relators/edt), Östberg, Jacob (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Motivation research (Marketing).; Branding (Marketing).; Employee health promotion.; Ethnology-Europe.; Consumer Behavior.; Branding.; Employee Health and Wellbeing.; European Culture.

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer beha...