Nordic Consumer Culture State, Market and Consumers /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Askegaard, Søren (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Östberg, Jacob (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Motivation research (Marketing).; Branding (Marketing).; Employee health promotion.; Ethnology-Europe.; Consumer Behavior.; Branding.; Employee Health and Wellbeing.; European Culture.

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer beha...

Πίνακας περιεχομένων:

• 1.Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg
• 2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo
• 3. Market Wonderland: An Essay about a Statist Individualist Consumer Culture; Sofia Ulver
• 4. Why Can't They Behave? Theorizing Consumer Misbehaviour as Regime Misfit between Neoliberal and Nordic Welfare Models; Diane M. Martin, Frank Lindberg, and James Fitchett
• 5. Unacceptable Consumption: Conflicts of Refugee Consumption in a Nordic Welfare State; Maria Hokkinen
• 6. Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce and Consumers; Susanna Molander, Jacob Östberg and Ingeborg Astrid Kleppe
• 7. Experiencing Nature through Nordic Restrictions and Freedom; Emma Salminen
• 8. Danish Welfare Exports as 'The New Bacon': Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity; Stine Bjerregaard and Dannie Kjeldgaard
• 9. Dark, Difficult, Depressing: Nordic Crime Novels in the Eyes of the Beholder; Pamela Schultz Nybacka
• 10. Nordic Branding: An Odyssey into the Nordic Myth Market; Lars Pynt Andersen, Dannie Kjeldgaard, Frank Lindberg and Jacob Östberg
• 11. Mythologies of Finnishness in Advertising; Juulia Pietilä, Jack S. Tillotson and Søren Askegaard
• 12. Perspectives on Hygge: The Kolonihave Discourse; Jeppe Linnet and Jonathan Bean
• 13. Nordic Consumer Culture Theory Research: Conversation in a Wine Bar; Benjamin J. Hartmann and Eric j. Arnould.