Market-Value Pricing Definitions, Concepts, and Processes for Market-Value Centric Pricing /

• Κύριος συγγραφέας: Steinhardt, Gabriel (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Marketing.; Business enterprises-Finance.; Management.; Industrial management.; Project management.; Business Finance.; Innovation/Technology Management.; Project Management.

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Mode...

Πίνακας περιεχομένων:

• Pricing Fundamentals
• Value Concept
• Pricing Influencers
• MVP Model
• Blackblot Market-Value Pricing™ Model Glossary
• Blackblot Market-Value Pricing™ (MVP) Model. .