Strategic Innovative Marketing and Tourism 7th ICSIMAT, Athenian Riviera, Greece, 2018 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kavoura, Androniki (Editor, http://id.loc.gov/vocabulary/relators/edt), Kefallonitis, Efstathios (Editor, http://id.loc.gov/vocabulary/relators/edt), Giovanis, Apostolos (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Springer Proceedings in Business and Economics,
• Subjects: Marketing.; Tourism.; Management.; Information technology.; Business-Data processing.; Industrial management.; Application software.; Sales management.; Tourism Management.; IT in Business.; Innovation/Technology Management.; Information Systems Applications (incl. Internet).; Sales/Distribution.

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...