Strategic Innovative Marketing and Tourism 7th ICSIMAT, Athenian Riviera, Greece, 2018 /

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Kavoura, Androniki (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Kefallonitis, Efstathios (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Giovanis, Apostolos (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
Έκδοση:1st ed. 2019.
Σειρά:Springer Proceedings in Business and Economics,
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • A Network Analysis of Museums on Instagram
  • Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits
  • Developing a Multi-Channel Customer Relationship Management Strategy for Hotel Operation
  • The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims-a Perspective of Polish Processors and Distributors
  • Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs
  • Hospitality, Tourism, and Events Industry Competency Model: Human Resource Management Implications
  • Temporary Museum Exhibitions as Tools for Cultural Innovation
  • The Relationship between Service Quality and Customer Satisfaction on Luxurious Hotels so to Produce Error-Free Service
  • The Use of Customer Relations Management's Digital Technologies from Greek Hotels
  • The Sharing Economy and how it Affects the Conditions of Consumption and Competition in the Tourism Industry - The case of Airbnb in Greece
  • Tourism and Destination Branding: the Case of Greek Islands
  • Greek Culinary Tourism is Lost in Translation
  • The Crucial Role of the Museums in Allying Alternative Forms of Diplomacy
  • Digital Inbound Marketing: Particularities of Business-to-Business and Business-to-Customer Strategies
  • Open-access Resource for the Management and Promotion of Greek Museums with Folk Exhibits
  • Small Scale Event Product Analysis Based on Conjoint Analysis Results: The Case of Yedi Kule Conquest Monuments Run
  • Art or Society with "εmotions": Manifestations of εmotions from Ancient Greece to Today
  • Analysis of the Relationship between Transformational Leadership & Learning Organization in Health Care Services
  • Ways to Find Employment and Preferences in Relation to a New Job for University Graduates of the Pilsen Region in the Czech Republic
  • Entrepreneurial Intention Determinants Among Female Students. The Influence of Role Models, Parent Occupation and Perceived Behavioral Control on Forming the Desire to Become a Business Owner
  • Satisfaction of Internal Customers in a Public University Hospital
  • Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece
  • Examining Gaps in Business and Logistics Skills and their Performance Implications in the Agrifood Supply Chain in Greece
  • Understanding Aviation Consumers' Experience at the Time of Their Journeys: the Use of the Denied Boarding Regulations (DBRs) at Chios Airport
  • ICT-based Participatory Approaches for the Exploitation and Re-use of Intangible Cultural Heritage
  • Business Students in Mexico Developing Work Skills with Work Integrated Learning
  • Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina
  • Using the Theory of Planned Behavior versus the Big Five Personality Trait Model in Predicting Entrepreneurial Intention. A Comparison Study of the Two Models
  • Consumers' Attitudes Towards Advertisement in YouTube
  • An Innovative Platform for Creating Audience-Specific Gamified Cultural Tourism Guides where Art, Tradition and Culture, Technology and Business Converge
  • The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece
  • Internet Services and Social Networks in the Greek Academia
  • The Effect of Asymmetrical Image Projections on Online Destination Branding
  • The Aegina Pistachio as a Cultural Resource for the Development and Promotion of the Island
  • The Cultural, Nutritional and the Socio-Economic Value of Messinian Olive Oil from Greece
  • Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education
  • Engaging New Museum Audience through Art Workshops: The Case of Adult Art at Macedonian Museum of Contemporary Art
  • The Role of Social Relations in Fostering Entrepreneurship and Creative Use of SME Resources
  • Traditional and Modern Forms of Synergies between Cultural and Tourism Sectors: Challenges and Opportunities for Greek Folk Festivities Promoting Traditional Products
  • Health Management Issues from Related Quality of Life between Greek and Refugees Postpartum Women in Greece
  • The Use of ICT in the Promotion of Arts and Cultural Heritage Education in Museums
  • The Role of Destination Brand Image and Revisit Intention on Tourist Spending
  • Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town
  • Understanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living
  • Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company
  • The End of Marketing as You Know It. Or Not!
  • Categorization of Ambient Media Based on Identification of Common Signs of Selected Installations
  • The Dynamic Synergy in Communication and Tourism Development is Calling the City of Katerini, Greece
  • Collaborative Problem Solving as a Critical Transversal Skill for the Transition from the School Environment to the Workplace
  • Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island
  • Impact of the Economic Crisis on Health Indicators in Greece and the Need for Primary Health Care Services
  • Voters' Behavior: what Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters
  • An Examination of Consumers' Attitudes Towards Genetically Modified-Food: The Greek Case
  • App Store Optimization Factors for Effective Mobile App Ranking
  • Websites and Facebook Profile Communication of Dentists in Oradea, Romania
  • Institutional and Organizational Efforts to Establish Primary Health Care in Greece
  • Actors in a Museum: Towards an Innovative Theatre Stage
  • Online Imagined Communities in the Airline Industry
  • Advances and Distinctions in the Use of Biometric Methods Versus Traditional Methods for Studying the Customer Experience
  • The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview
  • Do Social Media Affect Museums' Brand Equity? An Exploratory Qualitative Study
  • The Sociological Approach to Greek Tourism in the Period of Economic Crisis
  • Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services
  • OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry
  • European Works Councils in the Hotel Industry
  • Investigating the Social Media potential to attract customers in the banking services industry using Fuzzy Delphi and Analytic Hierarchy Process
  • Greek Consumers' Awareness and Perceptions for Green Hotels and Green Furniture
  • Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side
  • Tourism, Design and Disability
  • Analysing Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania
  • The Dawn of GDPR: Implications for the Digital Business Landscape
  • Strategic Synergies and Co-Marketing - A case study of the Airline Sector
  • Cyprus's Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing
  • The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model
  • Reasons for Using Daily Deal Sites
  • Does Sharing Economy Shape Consumers' Attitudes?
  • Spatial Principles as an active agent. Making Greece a Global Market for Sensitized Tourism
  • Understanding Consumers' Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations
  • Effects of the Blockchain Technology on Human Resources and Marketing.
  • An Exploratory Study
  • Indian Cultural Institutions on Instagram
  • Island Tourism: Keep it Smart and Sustainable- an Exploratory Approach
  • Senior Tourism in Europe: when There are "no boundaries"
  • Follow the Trail of Culture through Time: The Use of Archeological Sites as Performance Space
  • Tourism as a Process of Promoting and Developing Traditional Settlements
  • Brand as a Strategic Asset - A Proposal for the Forthcoming Cultural Institution of Pafos
  • The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise
  • A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites
  • Cyber Security: From Regulations and Policies to Practice
  • The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy
  • The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: the Case of GREECE
  • Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus
  • Innovative Mobile Tourism Services: The case of 'Greek at the Hotel'
  • Modeling the International Tourism Demand as a Complex Network: the Case of the Global Inbound Tourism Market
  • Netourwork Framework - A New Era in Strategic Innovative Networking System for Tourism Enterprises
  • Social Media Celebrities and Para-social Relationships: The Chinese Context
  • Environment and Tourism: An Interactive and Creative Relation: the Cases of Vorres Museum and a Cultural Network of Cities
  • Trust and Role in the Sharing Economy
  • Online Personal Selling, Need for Touch and e-loyalty
  • The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives
  • Carrying Capacity Assessment for Tourism Development- A Strategic Approach
  • YouTube Videos: a Destination Marketing Outlook
  • Strategic Innovations in Tourism Enterprises through Blockchain Technology
  • Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora
  • Adventur.