Strategic Innovative Marketing and Tourism 7th ICSIMAT, Athenian Riviera, Greece, 2018 /
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Έκδοση: | 1st ed. 2019. |
| Σειρά: | Springer Proceedings in Business and Economics,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- A Network Analysis of Museums on Instagram
- Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits
- Developing a Multi-Channel Customer Relationship Management Strategy for Hotel Operation
- The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims-a Perspective of Polish Processors and Distributors
- Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs
- Hospitality, Tourism, and Events Industry Competency Model: Human Resource Management Implications
- Temporary Museum Exhibitions as Tools for Cultural Innovation
- The Relationship between Service Quality and Customer Satisfaction on Luxurious Hotels so to Produce Error-Free Service
- The Use of Customer Relations Management's Digital Technologies from Greek Hotels
- The Sharing Economy and how it Affects the Conditions of Consumption and Competition in the Tourism Industry - The case of Airbnb in Greece
- Tourism and Destination Branding: the Case of Greek Islands
- Greek Culinary Tourism is Lost in Translation
- The Crucial Role of the Museums in Allying Alternative Forms of Diplomacy
- Digital Inbound Marketing: Particularities of Business-to-Business and Business-to-Customer Strategies
- Open-access Resource for the Management and Promotion of Greek Museums with Folk Exhibits
- Small Scale Event Product Analysis Based on Conjoint Analysis Results: The Case of Yedi Kule Conquest Monuments Run
- Art or Society with "εmotions": Manifestations of εmotions from Ancient Greece to Today
- Analysis of the Relationship between Transformational Leadership & Learning Organization in Health Care Services
- Ways to Find Employment and Preferences in Relation to a New Job for University Graduates of the Pilsen Region in the Czech Republic
- Entrepreneurial Intention Determinants Among Female Students. The Influence of Role Models, Parent Occupation and Perceived Behavioral Control on Forming the Desire to Become a Business Owner
- Satisfaction of Internal Customers in a Public University Hospital
- Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece
- Examining Gaps in Business and Logistics Skills and their Performance Implications in the Agrifood Supply Chain in Greece
- Understanding Aviation Consumers' Experience at the Time of Their Journeys: the Use of the Denied Boarding Regulations (DBRs) at Chios Airport
- ICT-based Participatory Approaches for the Exploitation and Re-use of Intangible Cultural Heritage
- Business Students in Mexico Developing Work Skills with Work Integrated Learning
- Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina
- Using the Theory of Planned Behavior versus the Big Five Personality Trait Model in Predicting Entrepreneurial Intention. A Comparison Study of the Two Models
- Consumers' Attitudes Towards Advertisement in YouTube
- An Innovative Platform for Creating Audience-Specific Gamified Cultural Tourism Guides where Art, Tradition and Culture, Technology and Business Converge
- The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece
- Internet Services and Social Networks in the Greek Academia
- The Effect of Asymmetrical Image Projections on Online Destination Branding
- The Aegina Pistachio as a Cultural Resource for the Development and Promotion of the Island
- The Cultural, Nutritional and the Socio-Economic Value of Messinian Olive Oil from Greece
- Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education
- Engaging New Museum Audience through Art Workshops: The Case of Adult Art at Macedonian Museum of Contemporary Art
- The Role of Social Relations in Fostering Entrepreneurship and Creative Use of SME Resources
- Traditional and Modern Forms of Synergies between Cultural and Tourism Sectors: Challenges and Opportunities for Greek Folk Festivities Promoting Traditional Products
- Health Management Issues from Related Quality of Life between Greek and Refugees Postpartum Women in Greece
- The Use of ICT in the Promotion of Arts and Cultural Heritage Education in Museums
- The Role of Destination Brand Image and Revisit Intention on Tourist Spending
- Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town
- Understanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living
- Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company
- The End of Marketing as You Know It. Or Not!
- Categorization of Ambient Media Based on Identification of Common Signs of Selected Installations
- The Dynamic Synergy in Communication and Tourism Development is Calling the City of Katerini, Greece
- Collaborative Problem Solving as a Critical Transversal Skill for the Transition from the School Environment to the Workplace
- Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island
- Impact of the Economic Crisis on Health Indicators in Greece and the Need for Primary Health Care Services
- Voters' Behavior: what Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters
- An Examination of Consumers' Attitudes Towards Genetically Modified-Food: The Greek Case
- App Store Optimization Factors for Effective Mobile App Ranking
- Websites and Facebook Profile Communication of Dentists in Oradea, Romania
- Institutional and Organizational Efforts to Establish Primary Health Care in Greece
- Actors in a Museum: Towards an Innovative Theatre Stage
- Online Imagined Communities in the Airline Industry
- Advances and Distinctions in the Use of Biometric Methods Versus Traditional Methods for Studying the Customer Experience
- The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview
- Do Social Media Affect Museums' Brand Equity? An Exploratory Qualitative Study
- The Sociological Approach to Greek Tourism in the Period of Economic Crisis
- Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services
- OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry
- European Works Councils in the Hotel Industry
- Investigating the Social Media potential to attract customers in the banking services industry using Fuzzy Delphi and Analytic Hierarchy Process
- Greek Consumers' Awareness and Perceptions for Green Hotels and Green Furniture
- Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side
- Tourism, Design and Disability
- Analysing Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania
- The Dawn of GDPR: Implications for the Digital Business Landscape
- Strategic Synergies and Co-Marketing - A case study of the Airline Sector
- Cyprus's Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing
- The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model
- Reasons for Using Daily Deal Sites
- Does Sharing Economy Shape Consumers' Attitudes?
- Spatial Principles as an active agent. Making Greece a Global Market for Sensitized Tourism
- Understanding Consumers' Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations
- Effects of the Blockchain Technology on Human Resources and Marketing.
- An Exploratory Study
- Indian Cultural Institutions on Instagram
- Island Tourism: Keep it Smart and Sustainable- an Exploratory Approach
- Senior Tourism in Europe: when There are "no boundaries"
- Follow the Trail of Culture through Time: The Use of Archeological Sites as Performance Space
- Tourism as a Process of Promoting and Developing Traditional Settlements
- Brand as a Strategic Asset - A Proposal for the Forthcoming Cultural Institution of Pafos
- The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise
- A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites
- Cyber Security: From Regulations and Policies to Practice
- The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy
- The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: the Case of GREECE
- Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus
- Innovative Mobile Tourism Services: The case of 'Greek at the Hotel'
- Modeling the International Tourism Demand as a Complex Network: the Case of the Global Inbound Tourism Market
- Netourwork Framework - A New Era in Strategic Innovative Networking System for Tourism Enterprises
- Social Media Celebrities and Para-social Relationships: The Chinese Context
- Environment and Tourism: An Interactive and Creative Relation: the Cases of Vorres Museum and a Cultural Network of Cities
- Trust and Role in the Sharing Economy
- Online Personal Selling, Need for Touch and e-loyalty
- The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives
- Carrying Capacity Assessment for Tourism Development- A Strategic Approach
- YouTube Videos: a Destination Marketing Outlook
- Strategic Innovations in Tourism Enterprises through Blockchain Technology
- Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora
- Adventur.
