Smart Retailing Technologies and Strategies /

• Κύριοι συγγραφείς: Pantano, Eleonora (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Dennis, Charles (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Marketing.; Management.; Industrial management.; E-business.; Electronic commerce.; E-commerce.; Trade.; Business.; Commerce.; Innovation/Technology Management.; e-Business/e-Commerce.

"Contemporary, insightful and theory-based: Pantano and Dennis' book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations." Christoph Teller, Professor and Head of the Depa...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. Technological Background
• 3. Retail As an Innovative Sector
• 4. A Smart Retailing Model
• 5. Luxury Retailing As a Smart (Sub)Sector
• 6. Towards a Smart Store
• 7. Towards the Future
• 8. The Case of Tommy Hilfiger
• 9. Conclusion.