Smart Retailing Technologies and Strategies /

• Main Authors: Pantano, Eleonora (Author, http://id.loc.gov/vocabulary/relators/aut), Dennis, Charles (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Edition: 1st ed. 2019.
• Subjects: Marketing.; Management.; Industrial management.; E-business.; Electronic commerce.; E-commerce.; Trade.; Business.; Commerce.; Innovation/Technology Management.; e-Business/e-Commerce.

"Contemporary, insightful and theory-based: Pantano and Dennis' book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations." Christoph Teller, Professor and Head of the Depa...

Table of Contents:

• 1. Introduction
• 2. Technological Background
• 3. Retail As an Innovative Sector
• 4. A Smart Retailing Model
• 5. Luxury Retailing As a Smart (Sub)Sector
• 6. Towards a Smart Store
• 7. Towards the Future
• 8. The Case of Tommy Hilfiger
• 9. Conclusion.