Consumer Engineering, 1920s-1970s Marketing between Expert Planning and Consumer Responsiveness /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Logemann, Jan (Editor, http://id.loc.gov/vocabulary/relators/edt), Cross, Gary (Editor, http://id.loc.gov/vocabulary/relators/edt), Köhler, Ingo (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: Worlds of Consumption
• Subjects: History, Modern.; United States-History.; World history.; Social history.; Motivation research (Marketing).; Modern History.; US History.; World History, Global and Transnational History.; Social History.; Consumer Behavior.

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined "consumer engineers," and the...