The Psychology of Micro-Targeted Election Campaigns

• Main Author: Madsen, Jens Koed (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Psychology, Applied.; Industrial psychology.; Economics-Psychological aspects.; Political communication.; United States-Politics and government.; Europe-Politics and government.; Applied Psychology.; Industrial and Organizational Psychology.; Economic Psychology.; Political Communication.; US Politics.; European Politics.

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilizat...