Targeting Uplift An Introduction to Net Scores /

• Κύριοι συγγραφείς: Michel, René (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Schnakenburg, Igor (http://id.loc.gov/vocabulary/relators/aut), von Martens, Tobias (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Statistics .; Management information systems.; Data mining.; Marketing.; Statistics for Business, Management, Economics, Finance, Insurance.; Business Information Systems.; Data Mining and Knowledge Discovery.; Statistical Theory and Methods.

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation,...