Targeting Uplift An Introduction to Net Scores /

• Main Authors: Michel, René (Author, http://id.loc.gov/vocabulary/relators/aut), Schnakenburg, Igor (http://id.loc.gov/vocabulary/relators/aut), von Martens, Tobias (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Statistics .; Management information systems.; Data mining.; Marketing.; Statistics for Business, Management, Economics, Finance, Insurance.; Business Information Systems.; Data Mining and Knowledge Discovery.; Statistical Theory and Methods.

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation,...