Targeting Uplift An Introduction to Net Scores /
This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation,...
Κύριοι συγγραφείς: | , , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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Έκδοση: | 1st ed. 2019. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- List of Symbols
- List of Figures
- List of Tables
- Introduction
- The Traditional Approach: Gross Scoring
- Basic Net Scoring Methods: The Uplift Approach
- Validation of Net Models: Measuring Stability and Discriminatory Power
- Supplementary Methods for Variable Transformation and Selection
- A Simulation Framework for the Validation of Research Hypotheses on Net Scoring
- Software Implementations
- Data Prerequisites
- Practical Issues and Business Cases
- Summary and Outlook
- Appendix
- Other Literature on Net Scoring
- Index.-.