Targeting Uplift An Introduction to Net Scores /

• Main Authors: Michel, René (Author, http://id.loc.gov/vocabulary/relators/aut), Schnakenburg, Igor (http://id.loc.gov/vocabulary/relators/aut), von Martens, Tobias (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Statistics .; Management information systems.; Data mining.; Marketing.; Statistics for Business, Management, Economics, Finance, Insurance.; Business Information Systems.; Data Mining and Knowledge Discovery.; Statistical Theory and Methods.

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation,...

Table of Contents:

• List of Symbols
• List of Figures
• List of Tables
• Introduction
• The Traditional Approach: Gross Scoring
• Basic Net Scoring Methods: The Uplift Approach
• Validation of Net Models: Measuring Stability and Discriminatory Power
• Supplementary Methods for Variable Transformation and Selection
• A Simulation Framework for the Validation of Research Hypotheses on Net Scoring
• Software Implementations
• Data Prerequisites
• Practical Issues and Business Cases
• Summary and Outlook
• Appendix
• Other Literature on Net Scoring
• Index.-.