The Promotion of Education A Critical Cultural Social Marketing Approach /

• Main Authors: Harwood, Valerie (Author, http://id.loc.gov/vocabulary/relators/aut), Murray, Nyssa (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Education.; Educational sociology.; Higher education.; Educational sociology .; Education and sociology.; Motivation research (Marketing).; Popular Science in Education.; Sociology of Education.; Higher Education.; Consumer Behavior.

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of...