The Promotion of Education A Critical Cultural Social Marketing Approach /

• Κύριοι συγγραφείς: Harwood, Valerie (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Murray, Nyssa (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Education.; Educational sociology.; Higher education.; Educational sociology .; Education and sociology.; Motivation research (Marketing).; Popular Science in Education.; Sociology of Education.; Higher Education.; Consumer Behavior.

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of...

Πίνακας περιεχομένων:

• Chapter 1. Involving the critical and the cultural in promoting education
• Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning
• Chapter 3. A critical cultural approach to social marketing?
• Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education
• Chapter 5. The Lead My Learning campaign
• Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign
• Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning
• Chapter 8. A critical cultural social marketing approach.