The Promotion of Education A Critical Cultural Social Marketing Approach /

• Main Authors: Harwood, Valerie (Author, http://id.loc.gov/vocabulary/relators/aut), Murray, Nyssa (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Education.; Educational sociology.; Higher education.; Educational sociology .; Education and sociology.; Motivation research (Marketing).; Popular Science in Education.; Sociology of Education.; Higher Education.; Consumer Behavior.

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of...

Table of Contents:

• Chapter 1. Involving the critical and the cultural in promoting education
• Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning
• Chapter 3. A critical cultural approach to social marketing?
• Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education
• Chapter 5. The Lead My Learning campaign
• Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign
• Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning
• Chapter 8. A critical cultural social marketing approach.