Thirty Years of Political Campaigning in Central and Eastern Europe

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Eibl, Otto (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Gregor, Miloš (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Political Campaigning and Communication,
• Θέματα: Communication.; Political communication.; Elections.; Europe-Politics and government.; Comparative politics.; Media and Communication.; Political Communication.; Electoral Politics.; European Politics.; Comparative Politics.

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series...