Thirty Years of Political Campaigning in Central and Eastern Europe

• Corporate Author: SpringerLink (Online service)
• Other Authors: Eibl, Otto (Editor, http://id.loc.gov/vocabulary/relators/edt), Gregor, Miloš (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: Political Campaigning and Communication,
• Subjects: Communication.; Political communication.; Elections.; Europe-Politics and government.; Comparative politics.; Media and Communication.; Political Communication.; Electoral Politics.; European Politics.; Comparative Politics.

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series...

Table of Contents:

• 1. A Brief Historical Overview of Political Campaigning: Theories, Concepts and Approaches (Otto Eibl, Miloš Gregor)
• Part I. Baltic States
• 2. Characteristics of the Baltic States (Vít Hloušek)
• 3. Estonia (Marju Lauristin, Sten Hansson)
• 4. Latvia (Ieva Bērziņa)
• 5. Lithuania (Ingrida Unikaitė - Jakuntavičienė)
• 6. Summary for the Baltic States (Otto Eibl)
• Part II. Central Europe
• 7. Characteristics of the Central Europe (Lubomír Kopeček)
• 8. Czech Republic (Miloš Gregor)
• 9. Hungary (Gabriella Szabo, Balazs Kiss)
• 10. Poland (Wojciech Cwalina, Milena Drzewiecka)
• 11. Slovakia (Jozef Zagrapan)
• 12. Summary for Central Europe (Miloš Gregor)
• Part III. The Balkans
• 13. Characteristics of the Balkans (Věra Stojarová)
• 14. Albania (Afrim Krasniqi)
• 15. Bosnia and Herzegovina (Adnan Huskić)
• 16. Bulgaria (Ivanka Mavrodieva)
• 17. Croatia (Marija Grbeša, Berto Šalaj)
• 18. North Macedonia (Mirjana Maleska)
• 19. Romania (Ruxandra Boicu, Adriana Stefanel, Silvia Breanea)
• 20. Slovenia (Alenka Krašovec, Tomaž Deželan)
• 21. Serbia (Siniša Atlagić, Dušan Vučićević)
• 22. Summary for the Balkans (Miloš Gregor)
• Part IV. Eastern Europe
• 23. Characteristics of Eastern Europe (Jan Holzer)
• 24. Moldova (Igor Munteanu)
• 25. Ukraine (Larisa Doroshenko)
• 26. Russia (John Ishiyama)
• 27. Summary for Eastern Europe (Otto Eibl)
• Part V. Conclusion
• 28. Conclusion (Otto Eibl, Miloš Gregor).