Product Variety in Automotive Industry Understanding Niche Markets in America /

• Main Author: Guerzoni, Marco (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Market research.; Management.; Industrial management.; Production management.; Automotive engineering.; Industrial organization.; Business and Management.; Innovation/Technology Management.; Industrial Organization.; Automotive Engineering.; Market Research/Competitive Intelligence.; Operations Management.
• Physical Description: XI, 63 p. 1 illus. online resource.
• ISBN: 9783319019079
• ISSN: 2191-5482

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.