Aiming Big with Small Cars Emergence of a Lead Market in India /

• Main Authors: Tiwari, Rajnish (Author), Herstatt, Cornelius (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: India Studies in Business and Economics
• Subjects: Business.; Leadership.; Management.; Industrial management.; Globalization.; Markets.; Automotive engineering.; Economic policy.; Business and Management.; Innovation/Technology Management.; Emerging Markets/Globalization.; R & D/Technology Policy.; Business Strategy/Leadership.; Automotive Engineering.

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innov...