Aiming Big with Small Cars Emergence of a Lead Market in India /

• Κύριοι συγγραφείς: Tiwari, Rajnish (Συγγραφέας), Herstatt, Cornelius (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Σειρά: India Studies in Business and Economics
• Θέματα: Business.; Leadership.; Management.; Industrial management.; Globalization.; Markets.; Automotive engineering.; Economic policy.; Business and Management.; Innovation/Technology Management.; Emerging Markets/Globalization.; R & D/Technology Policy.; Business Strategy/Leadership.; Automotive Engineering.
• Φυσική περιγραφή: XXVII, 229 p. 78 illus. online resource.
• ISBN: 9783319020662

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.