Social Media and Emerging Economies Technological, Cultural and Economic Implications /

• Main Authors: Del Giudice, Manlio (Author), Della Peruta, Maria Rosaria (Author), Carayannis, Elias G. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Entrepreneurship.; Management.; Industrial management.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.; Innovation/Technology Management.

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that...