Social Media and Emerging Economies Technological, Cultural and Economic Implications /

• Κύριοι συγγραφείς: Del Giudice, Manlio (Συγγραφέας), Della Peruta, Maria Rosaria (Συγγραφέας), Carayannis, Elias G. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Entrepreneurship.; Management.; Industrial management.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.; Innovation/Technology Management.

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that...

Πίνακας περιεχομένων:

• Chapter 1 Introduction
• Chapter 2 Social Web Sites: Practices and Tools for Emerging Markets
• Chapter 3 Web 2.0, Social Media and Developing Economies: State of the Art and Practical Opportunities
• Chapter 4 The Institutional Foundations of Transition and Emerging Economies
• Chapter 5 From Information Society to Network Society: The Challenge
• Chapter 6 Emerging Markets, Social Network and the Question of Legitimacy.