The Neuroscientific Basis of Successful Design How Emotions and Perceptions Matter /

• Κύριος συγγραφέας: Maiocchi, Marco (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: SpringerBriefs in Applied Sciences and Technology,
• Θέματα: Engineering.; Neurosciences.; Industrial design.; Engineering design.; Industrial psychology.; Engineering Design.; Industrial, Organisational and Economic Psychology.; Industrial Design.

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to desi...