The Neuroscientific Basis of Successful Design How Emotions and Perceptions Matter /

• Main Author: Maiocchi, Marco (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: SpringerBriefs in Applied Sciences and Technology,
• Subjects: Engineering.; Neurosciences.; Industrial design.; Engineering design.; Industrial psychology.; Engineering Design.; Industrial, Organisational and Economic Psychology.; Industrial Design.

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to desi...

Table of Contents:

• Emotions and design methodologies
• Design as evolutionary discipline
• Emotions and design
• Perception and emotions
• Metaphors and design
• The Design Process
• Case studies
• Future developments.