Top Down Innovation

• Κύριος συγγραφέας: Cronin, Mary J. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Management science.; Management.; Industrial management.; Business and Management.; Business and Management, general.; Innovation/Technology Management.

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case faile...

Πίνακας περιεχομένων:

• The Challenge of Innovation
• Ford Finds Its Connection
• Netflix Switches Channels
• Nokia Drops the Torch
• Amazon Fast Tracks Information
• Stanford Spins out a Higher Education Tsunami
• Conclusion.