Solution Business Building a Platform for Organic Growth /

• Main Authors: Storbacka, Kaj (Author), Pennanen, Risto (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: Management for Professionals,
• Subjects: Business.; Leadership.; Organization.; Planning.; Management.; Industrial management.; Production management.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.; Innovation/Technology Management.; Operations Management.

Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution busine...