Managing Consumer Services Factory or Theater? /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Baglieri, Enzo (Editor), Karmarkar, Uday (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Subjects: Business.; Production management.; Information technology.; Business > Data processing.; Sales management.; Service industries.; Business and Management.; Services.; Sales/Distribution.; Operations Management.; IT in Business.

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the convergence of back and front offices; second, placing the client as a fun...