National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
---|---|
Άλλοι συγγραφείς: | Gázquez-Abad, Juan Carlos (Επιμελητής έκδοσης), Martínez-López, Francisco J. (Επιμελητής έκδοσης), Esteban-Millat, Irene (Επιμελητής έκδοσης), Mondéjar-Jiménez, Juan Antonio (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2014.
|
Σειρά: | Springer Proceedings in Business and Economics,
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
-
Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
ανά: Weindel, Julia Katharina
Έκδοση: (2016) -
Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /
ανά: Preuss, Christoph
Έκδοση: (2014) -
Brand Growth Barriers Identify, Understand, and Overcome Them /
ανά: Krüger, Ralph, κ.ά.
Έκδοση: (2013) -
Excellence in Sales Optimising Customer and Sales Management /
ανά: Dannenberg, Holger, κ.ά.
Έκδοση: (2009) -
Luxury Fashion Retail Management
Έκδοση: (2017)