National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Gázquez-Abad, Juan Carlos (Επιμελητής έκδοσης), Martínez-López, Francisco J. (Επιμελητής έκδοσης), Esteban-Millat, Irene (Επιμελητής έκδοσης), Mondéjar-Jiménez, Juan Antonio (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2014.
Σειρά:	Springer Proceedings in Business and Economics,
Θέματα:	Business. Marketing. Sales management. Business and Management. Sales/Distribution.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

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Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /
ανά: Preuss, Christoph
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Brand Growth Barriers Identify, Understand, and Overcome Them /
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Excellence in Sales Optimising Customer and Sales Management /
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Luxury Fashion Retail Management
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Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2016)

Strategic Retail Management Text and International Cases /
ανά: Zentes, Joachim, κ.ά.
Έκδοση: (2012)

Strategic Retail Management Text and International Cases /
ανά: Zentes, Joachim, κ.ά.
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Strategic Retail Management Text and International Cases /
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European Retail Research 2014, Volume 28, Issue I /
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Proceedings of the 1988 International Conference of Services Marketing
Έκδοση: (2015)

New Online Retailing Innovation and Transformation /
ανά: Heinemann, Gerrit, κ.ά.
Έκδοση: (2010)

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
ανά: Döscher, Kristian
Έκδοση: (2014)

European Retail Research
Έκδοση: (2011)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
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Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
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Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
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Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
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The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 1995 World Marketing Congress
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Proceedings of the 1997 World Marketing Congress
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Proceedings of the 1993 World Marketing Congress
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Proceedings of the 1998 Multicultural Marketing Conference
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Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
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