National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Gázquez-Abad, Juan Carlos (Editor), Martínez-López, Francisco J. (Editor), Esteban-Millat, Irene (Editor), Mondéjar-Jiménez, Juan Antonio (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
• Series: Springer Proceedings in Business and Economics,
• Subjects: Business.; Marketing.; Sales management.; Business and Management.; Sales/Distribution.

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...

Table of Contents:

• Strategic Decisions
• Branding
• Consumer Behaviour
• Online Context
• Trends and Theoretical Research.