Managing Media Firms and Industries What's So Special About Media Management? /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Lowe, Gregory Ferrell (Editor), Brown, Charles (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Edition: 1st ed. 2016.
• Series: Media Business and Innovation
• Subjects: Business.; Industrial management.; Organization.; Planning.; Industrial organization.; Business and Management.; Media Management.; Industrial Organization.

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management pract...