Managing Media Firms and Industries What's So Special About Media Management? /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Lowe, Gregory Ferrell (Επιμελητής έκδοσης), Brown, Charles (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Media Business and Innovation
• Θέματα: Business.; Industrial management.; Organization.; Planning.; Industrial organization.; Business and Management.; Media Management.; Industrial Organization.
• Φυσική περιγραφή: X, 382 p. 20 illus., 17 illus. in color. online resource.
• ISBN: 9783319085159

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.