Managing Media Firms and Industries What's So Special About Media Management? /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Lowe, Gregory Ferrell (Επιμελητής έκδοσης), Brown, Charles (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Media Business and Innovation
• Θέματα: Business.; Industrial management.; Organization.; Planning.; Industrial organization.; Business and Management.; Media Management.; Industrial Organization.

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management pract...

Πίνακας περιεχομένων:

• Forward
• Introduction
• Part I: Scholarship and Distinction
• Part II: Governance and Accountability
• Part III: Business and Economics
• Part IV: Products and Markets
• Part V: Leadership and Labour.