Electronic Commerce A Managerial and Social Networks Perspective /

• Κύριοι συγγραφείς: Turban, Efraim (Συγγραφέας), King, David (Συγγραφέας), Lee, Jae Kyu (Συγγραφέας), Liang, Ting-Peng (Συγγραφέας), Turban, Deborrah C. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Έκδοση: Eighth Edition, Revised Edition.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Operations research.; Decision making.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.; Operation Research/Decision Theory.

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...