Electronic Commerce A Managerial and Social Networks Perspective /

• Κύριοι συγγραφείς: Turban, Efraim (Συγγραφέας), King, David (Συγγραφέας), Lee, Jae Kyu (Συγγραφέας), Liang, Ting-Peng (Συγγραφέας), Turban, Deborrah C. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Έκδοση: Eighth Edition, Revised Edition.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Operations research.; Decision making.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.; Operation Research/Decision Theory.

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

Πίνακας περιεχομένων:

• Overview of Electronic Commerce
• E-Commerce: Mechanisms, Infrastructure, and Tools
• Retailing in Electronic Commerce: Products and Services
• Business-to-Business E-Commerce
• Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
• Mobile Commerce and Ubiquitous Computing
• Social Commerce: Foundations, Social Marketing, and Advertising
• Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce
• E-Commerce Security and Fraud Issues and Protections
• Electronic Commerce Payment Systems
• Order Fulfillment Along the Supply Chain
• EC Strategy, Globalization, and SMEs
• Implementing EC Systems: From Justification to Successful Performance
• E-Commerce: Regulatory, Ethical, and Social Environments
• Launching a Successful Online Business and EC Projects.