Electronic Commerce A Managerial and Social Networks Perspective /

• Main Authors: Turban, Efraim (Author), King, David (Author), Lee, Jae Kyu (Author), Liang, Ting-Peng (Author), Turban, Deborrah C. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Edition: Eighth Edition, Revised Edition.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Operations research.; Decision making.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.; Operation Research/Decision Theory.

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...