Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis /

• Main Author: Aust, Gerhard (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Contributions to Management Science,
• Subjects: Business.; Marketing.; Production management.; Operations research.; Decision making.; Game theory.; Management science.; Economic theory.; Business and Management.; Operations Management.; Economic Theory/Quantitative Economics/Mathematical Methods.; Operations Research, Management Science.; Operation Research/Decision Theory.; Game Theory, Economics, Social and Behav. Sciences.

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both i...