Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis /

• Κύριος συγγραφέας: Aust, Gerhard (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Contributions to Management Science,
• Θέματα: Business.; Marketing.; Production management.; Operations research.; Decision making.; Game theory.; Management science.; Economic theory.; Business and Management.; Operations Management.; Economic Theory/Quantitative Economics/Mathematical Methods.; Operations Research, Management Science.; Operation Research/Decision Theory.; Game Theory, Economics, Social and Behav. Sciences.

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both i...

Πίνακας περιεχομένων:

• Introduction
• Fundamentals
• Cooperative advertising models in supply chain management
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain
• Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
• A manufacturer-retailer supply chain with fuzzy customer demand
• Resumé.