Rethinking Place Branding Comprehensive Brand Development for Cities and Regions /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kavaratzis, Mihalis (Editor), Warnaby, Gary (Editor), Ashworth, Gregory J. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Subjects: Business.; Marketing.; Regional planning.; Urban planning.; Architecture.; Regional economics.; Spatial economics.; Business and Management.; Regional/Spatial Science.; Landscape/Regional and Urban Planning.; Cities, Countries, Regions.

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...