Rethinking Place Branding Comprehensive Brand Development for Cities and Regions /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Kavaratzis, Mihalis (Επιμελητής έκδοσης), Warnaby, Gary (Επιμελητής έκδοσης), Ashworth, Gregory J. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Θέματα: Business.; Marketing.; Regional planning.; Urban planning.; Architecture.; Regional economics.; Spatial economics.; Business and Management.; Regional/Spatial Science.; Landscape/Regional and Urban Planning.; Cities, Countries, Regions.
• Φυσική περιγραφή: XII, 248 p. 33 illus. online resource.
• ISBN: 9783319124247

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.