Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Sahadev, Sunil (Επιμελητής έκδοσης), Purani, Keyoor (Επιμελητής έκδοσης), Malhotra, Neeru (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Θέματα: Business.; Marketing.; Personnel management.; Sales management.; Globalization.; Markets.; Service industries.; Business and Management.; Sales/Distribution.; Emerging Markets/Globalization.; Human Resource Management.; Services.

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales managemen...