Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Sahadev, Sunil (Editor), Purani, Keyoor (Editor), Malhotra, Neeru (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Subjects: Business.; Marketing.; Personnel management.; Sales management.; Globalization.; Markets.; Service industries.; Business and Management.; Sales/Distribution.; Emerging Markets/Globalization.; Human Resource Management.; Services.

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales managemen...