Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /

Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales managemen...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Sahadev, Sunil (Επιμελητής έκδοσης), Purani, Keyoor (Επιμελητής έκδοσης), Malhotra, Neeru (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Θέματα:	Business. Marketing. Personnel management. Sales management. Globalization. Markets. Service industries. Business and Management. Sales/Distribution. Emerging Markets/Globalization. Human Resource Management. Services.
Διαθέσιμο Online:	Full Text via HEAL-Link

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