Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales managemen...
Συγγραφή απο Οργανισμό/Αρχή: | |
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Άλλοι συγγραφείς: | , , |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Managing Boundary Spanning Elements: An Introduction
- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents
- A Study of Service Worker Burnout in Russia
- Drivers of Salesperson's Customer Orientation - A Work Value Perspective
- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling
- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study
- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms
- Customer Responses to Service Failure and Recovery Experiences
- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain
- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.