Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales managemen...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Sahadev, Sunil (Επιμελητής έκδοσης), Purani, Keyoor (Επιμελητής έκδοσης), Malhotra, Neeru (Επιμελητής έκδοσης)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Managing Boundary Spanning Elements: An Introduction
  • Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents
  • A Study of Service Worker Burnout in Russia
  • Drivers of Salesperson's Customer Orientation - A Work Value Perspective
  • Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling
  • The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study
  • Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms
  • Customer Responses to Service Failure and Recovery Experiences
  • Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain
  • Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.