Fuzzy Classification of Online Customers

• Main Author: Werro, Nicolas (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Fuzzy Management Methods,
• Subjects: Business.; Marketing.; Information technology.; Business > Data processing.; Sales management.; E-commerce.; Business and Management.; IT in Business.; e-Commerce/e-business.; Sales/Distribution.

This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acqu...