Fuzzy Classification of Online Customers

• Κύριος συγγραφέας: Werro, Nicolas (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Fuzzy Management Methods,
• Θέματα: Business.; Marketing.; Information technology.; Business > Data processing.; Sales management.; E-commerce.; Business and Management.; IT in Business.; e-Commerce/e-business.; Sales/Distribution.

This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acqu...